A leading global technology company sought the expertise of 6 Degrees Media to elevate its B2B marketing initiatives and strengthen its position in the small and medium-sized business (SMB) market. With a presence in Dallas, Texas, and a commitment to providing innovative solutions for businesses of all sizes, the company recognized the need for a comprehensive approach to digital brand transformation. 6 Degrees Media was engaged to lead this transformation through strategic consulting, channel evaluation, and the development of a dedicated social media framework.
Key Success Metrics
32% increase in engagement by identifying five key growth opportunities and optimizing underperforming campaigns through a full B2B audit of channels and agency performance.
41% increase in SMB engagement after building and managing a dedicated B2B social media team to enhance digital presence.
23% uplift in organic traffic through the execution of a multi-vertical B2B social media strategy, ensuring consistent brand messaging across four verticals.
34% increase in marketing ROI driven by executive-level consulting that reshaped the B2B brand strategy with targeted media planning and execution.
Client Challenges & Our Solutions
Challenge: Fragmented Digital Channels
The client's existing digital channels were siloed and lacked cohesion, resulting in inconsistent brand messaging and underperformance in key SMB segments.
Our Solution
6 Degrees Media conducted an in-depth audit of all digital channels and agency relationships. A unified strategy was developed by identifying gaps and opportunities, ensuring alignment across all platforms.
Challenge: Limited Internal Expertise in B2B Social Media
While the client excelled in product innovation, it lacked a dedicated team with the expertise to manage and grow its B2B social media presence.
Our Solution
6 Degrees Media recruited and trained a specialized B2B social media team, equipping them with the tools and frameworks necessary to execute high-impact campaigns.
Challenge: Ambitious Growth Targets
The company had aggressive goals for SMB market penetration but lacked a clear roadmap.
Our Solution
Through strategic consulting and implementing data-driven methodologies, 6 Degrees Media helped the client prioritize high-impact initiatives. Regular performance tracking and optimization ensured that campaigns delivered measurable results.
Key Takeaway
This case underscores the importance of a holistic approach to digital transformation. By addressing gaps in channel performance, building internal capabilities, and executing a targeted B2B strategy, 6 Degrees Media enabled a global technology leader to achieve significant growth in the SMB market. The success of this partnership highlights the value of combining strategic consulting with hands-on execution to drive long-term business outcomes.
Ready to Transform Your Digital Presence?
Ready to take your digital strategy to the next level? Whether you're looking to strengthen your brand, drive engagement, or grow your business, 6 Degrees Media has the expertise to help you succeed. Let's work together to create a transformative digital experience for your brand. Contact us today!
Download Now!
Take the Driving B2B Digital Success: A Transformative Journey for a Global Technology Leader with you, download a PDF version of it now.
Subscribe Now!
More Case Studies
Building a Strong Digital Presence for a FinTech Banking Platform
Building FamFi – A Premium Financial Brand
.png)