
Over the course of a year, 6 Degrees Media collaborated with a prominent digital marketplace specializing in buying and selling used heavy equipment. The client’s target audience included key decision-makers such as fleet managers and heavy civil contractors within the construction and engineering industries. To become a trusted industry leader, 6 Degrees Media developed and executed a comprehensive social media strategy to amplify brand awareness, engagement, and long-term digital presence.
Key Success Metrics
500% Increase in Social Media Following: 6 Degrees Media achieved a fivefold growth in social media followers across key platforms through a tailored content strategy.
40% Boost in Website Traffic from Social Channels: The refined approach to audience engagement led to a significant increase in referral traffic from social media to the client’s website.
20% Rise in Engagement: Interactive campaigns, thought leadership posts and user-generated content drove higher platform engagement rates.
60% Improvement in Click-Through Rate (CTR): The optimized content strategy and call-to-action (CTA) placements led to a substantial rise in CTR across posts and ads.
Client Challenges & Our Solutions
Challenge: Low Initial Brand Awareness
At the start of the partnership, the marketplace was relatively unknown within the industry, making it difficult to establish a foothold.
Our Solution
6 Degrees Media crafted a distinct brand voice that blended professionalism with relatability, helping the client stand out while building trust with their niche audience. This strategic approach positioned the client as a credible and approachable leader within their industry.
Challenge: Engaging a Niche Audience
The construction and engineering sectors were slow to adopt digital marketing trends, making audience engagement particularly challenging.
Our Solution
6 Degrees Media conducted in-depth audience research to identify industry pain points and created targeted content to address them. By leveraging thought leadership and sharing client success stories, the client gained credibility and connected with their niche audience more effectively.
Challenge: Building an Internal Marketing Team
As the client’s startup matured, they wanted to transition social media management in-house, requiring a smooth handover process.
Our Solution
6 Degrees Media provided hands-on training for the client’s newly formed marketing team and developed detailed playbooks covering campaign management, crisis communication, and audience engagement. These resources empowered the internal team to maintain momentum and ensure long-term marketing success.
Key Takeaway
With a clear strategy and consistent execution, even businesses in niche B2B markets can achieve exponential brand awareness and engagement growth. By blending creative storytelling with data-driven tactics, 6 Degrees Media helped the client establish a strong digital presence and build an empowered in-house team ready to sustain long-term growth.
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Is your business looking to scale its social media presence and drive measurable results? Partner with 6 Degrees Media for tailored growth strategies that deliver lasting impact. Let’s build your brand’s digital future together.
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