Our client, a high-growth blockchain technology company specializing in construction tech solutions, faced significant challenges in maintaining a credible digital presence. A previous social media agency’s missteps had led to artificially inflated follower data, skewed performance metrics, and diminished trust among key stakeholders with the CEO. Recognizing the critical need for a strategic digital reset, the client engaged 6 Degrees Media to overhaul its social media strategy and executive communications framework.
Key Success Metrics
Full Social Media Audit: Conducted a comprehensive review of all social media accounts, identifying and eliminating artificial follower data.
Authentic Engagement Growth: Rebuilt the online presence by focusing on genuine audience engagement, leading to a 1,250% increase in unique visitors and a 479% boost in website clicks.
Enhanced Thought Leadership: Developed a CEO communications framework that elevated the company’s thought leadership in the competitive construction tech space while minimizing investor risks.
Viral Reach and Engagement: Achieved a 312% increase in viral reach and a 689% increase in overall engagements over six months.
Team Enablement: Trained a new social media coordinator to manage the digital brand, ensuring seamless continuity in strategy execution.
Executive Advisory Support: Provided strategic messaging guidance to the executive team, strengthening investor relations and bolstering the company’s credibility.
Client Challenges & Our Solutions
Challenge: Skewed Metrics from Purchased Followers
The client’s previous social media agency had artificially inflated follower numbers, resulting in unreliable performance metrics and diminished trust.
Our Solution
6 Degrees Media conducted a detailed audit, removing fake followers and recalibrating performance benchmarks to reflect genuine audience engagement.
Challenge: Lack of Thought Leadership
The client’s executive team lacked a cohesive strategy for CEO-led industry engagement, which was critical for brand positioning.
Our Solution
We developed a tailored CEO communications framework that enabled meaningful contributions to industry discussions while mitigating risks to investor relations.
Challenge: Transition of Responsibilities
Ensuring a smooth handover of responsibilities after the engagement ended.
Our Solution
6 Degrees Media trained a new social media coordinator, equipping them with the necessary skills and frameworks to maintain and grow the digital brand.
Key Takeaway
Strategic digital transformation requires more than surface-level changes. By focusing on authentic engagement, thought leadership, and robust internal processes, 6 Degrees Media helped this client rebuild its brand credibility and position itself for long-term sustainable growth. This case underscores the importance of an integrated approach to digital strategy that aligns with executive goals and stakeholder expectations.
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At 6 Degrees Media, we specialize in helping businesses unlock their full potential through tailored growth marketing strategies. Whether you need a brand audit, executive communications framework, or a complete digital overhaul, our team guides you every step of the way.
Let’s work together to elevate your brand, strengthen stakeholder confidence, and drive real, measurable results.
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