
Our client, a leading provider of cloud-based solutions for city, county, and state jurisdictions, specializes in streamlining building project management. Despite their innovative product, they faced challenges in digital engagement.
Key Success Points
45% Increase in Social Media Engagement: Achieved through a targeted video strategy designed to highlight the client’s unique value and foster deeper connections with their audience.
30% Growth in LinkedIn Followers: Accomplished by developing and executing thought leadership content and creative campaigns that resonated with key decision-makers.
25% Increase in Event Participation: Boosted through engaging email content and embedded promotional videos, driving greater interest in the client’s events.
80+ High-Quality Social Media Assets Produced: These assets, including posts, graphics, and videos, ensured consistent brand messaging across platforms.
Client Challenges & Our Solutions
Challenge: Low Social Media Engagement
The client had an existing social media presence, but engagement levels were minimal, and they struggled to stand out in a crowded B2B technology space.
Our Solution
6 Degrees Media implemented a robust organic social strategy with a heavy focus on video content, which is known to drive higher engagement. By producing high-quality, informative videos tailored to the client’s audience, we successfully increased engagement by 45%.
Challenge: Limited LinkedIn Growth
Despite being active on LinkedIn, the client did not see significant follower growth or engagement from their target audience of government professionals.
Our Solution
We developed a thought leadership campaign regularly posting insightful content, industry trends, and product updates. Additionally, we optimized LinkedIn ad copy and visuals to attract a broader audience. This approach resulted in a 30% increase in LinkedIn followers.
Challenge: Low Event Participation
The client’s marketing team had difficulty driving participation in webinars and other virtual events.
Our Solution
Our team created engaging promotional emails with embedded video content to capture attention and improve click-through rates. We also optimized email design and copy for mobile responsiveness, resulting in a 25% increase in event participation.
Key Takeaway
This case study illustrates how 6 Degrees Media’s data-driven marketing strategies and creative execution can transform a brand’s digital presence. Focusing on high-impact content, optimizing existing channels, and leveraging video as a key medium helped the client engage their audience, grow their online presence, and drive meaningful participation in key events. This success highlights our expertise in delivering tailored growth solutions for B2B brands in complex, highly specialized markets.
Ready to Transform Your Digital Presence?
At 6 Degrees Media, we specialize in driving business growth through innovative digital strategies, high-quality content, and tailored marketing campaigns. Whether you want to increase engagement, grow your audience, or boost event participation, our experienced team is here to help.

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