Your guide to creating an effective digital marketing strategy that works!
The digital marketing landscape is constantly changing, and this evolution requires implementing a flexible yet strategic digital marketing strategy for your brand or business. It can feel like a daunting challenge, but it’ll be much easier once you have your digital marketing strategy.
In the following guide to digital marketing strategy, we’ll cover:
What Is A Digital Marketing Strategy?
Why Do We Need Digital Marketing?
7 Steps to Creating An Effective Digital Marketing Strategy
If you’re in the early stages of defining your brand’s tone, be sure to read A Practical Guide to Discovering Your Brand Tone, which will help you discover, understand, and implement a consistent brand tone for your business or brand.
What Is A Digital Marketing Strategy?
An effective digital marketing strategy utilizes various digital tools and channels, including social media networks, online marketing, websites, search engine optimization (SEO), and email marketing campaigns to promote a brand, business, product, or service.
Social media networks allow you to interact with potential customers while at the same time increasing the online visibility of your brand or business.
Did you know that over 90% of social media marketers believe building an active online community is crucial to a successful social media strategy?
Your website is an online version of a brick-and-mortar shop. It provides potential customers with information about your products or services and your brand and converts leads into sales.
SEO will help to improve the visibility and ranking of your website on search engines such as Google. The better the SEO, the higher the website will rank in searches and the more visibility it will have.
Capturing emails through giveaways, guides, and subscriptions will allow you to send personalized email campaigns directly to potential leads who have already shown an interest in your business, products, or services.
By effectively combining all of the elements into a digital marketing strategy, you’ll be able to ensure that your marketing efforts are working towards a consistent goal.
Why Do We Need Digital Marketing?
Times have changed, and more than ever, people are utilizing smartphones, computers, and tablets to make bulk purchases online.
In 2022, there were almost 270 million online shoppers in the US alone. This number is expected to increase to over 285 million by 2025.
If you’re not already investing a substantial amount into your digital marketing, it’s never too late to start. A strong online presence is essential to stay competitive in an ever-evolving digital landscape. In order for your business to thrive in this highly competitive digital landscape, you’ll need an effective digital marketing strategy.
Do you want to know more about why you need to embrace digital marketing? Then be sure to check out 10 Reasons Small Businesses Should Use Digital Marketing!
7 Steps to Creating An Effective Digital Marketing Strategy
1. Define Your Goals – The first part of any effective digital marketing strategy is determining and setting tangible goals. The first thing you’ll need to do is define your organization’s current situation and then look at what you need to improve on. Which areas need improvement, and which areas should you be focussing on? It’s essential to set yourself achievable goals.
2. Establishing Your Brand – Who are you? Defining your brand is essential when creating a clear and consistent brand identity. Think about what your company does, its name, colors, and branding. Once you identify your brand elements, it’s essential to implement them consistently across your social media channels and website.
3. Defining Your Target Audience – Who are you trying to reach with your digital marketing? The people you target with your digital marketing need to be the best possible match for your products or services. If you’re looking at expanding your target audience, it’s important to reevaluate how you target them.
4. Choosing Communication Channels and Networks – Company-owned media includes social media accounts and the company’s website. Social media platforms such as Facebook, X-Twitter, Instagram, LinkedIn, and Threads are all effective ways to not only spread your branding but also interact directly with potential customers. Your website allows you to pass on more detailed information to potential customers as well as giving you a platform to directly sell your products and services.
5. Planning Your Campaign – When you’re planning your digital marketing campaign, you need to consider your budget and calendar. Clearly define not only how much you’re planning on spending but which areas are going to be allocated funds and how much. By planning ahead and creating a calendar and schedule, you’ll know what posts and content you have coming out well in advance and can let your team know what to expect.
6. Execution of Strategy – Once you’re ready to start executing your strategy, it’s time to focus on deploying your new planned objectives and implementing the changes required on your website and social media channels. Your social media and contact teams will need to be briefed on any changes to ensure everyone is on the same page regarding the new strategy.
7. Monitoring of Results – Once your new strategy has been implemented, it’s crucial to monitor the results to find out what’s working, what’s not working, and what may need to be tweaked. Don’t expect everything to be perfect from the start; implementing an entirely new strategy often evolves, and you make changes as you go.
Reach a Wider Audience
By implementing a detailed and well-thought-out digital marketing strategy, you’ll be able to reach a wider audience while tracking effectiveness and implementing changes as you go to get a much better return on your investment.
If you need help with your brand, business marketing, or social media, including blogs and articles, to improve your search rankings and website conversion rate, please don’t hesitate to contact us at 6° Media & Marketing. Our experienced and professional team not only understands the importance of online marketing, but we can help you grow your business organically.
You can contact us directly using the contact form, email us at info@6degrees.media, or even book a complimentary 30-minute phone consultation to discuss your needs. Your guide to creating an effective digital marketing strategy that works!
About 6° Media If you want to create a digital culture for your company that wins over customers' hearts, 6° Media is here to help. Our skilled marketing experts can foster your business's continuous growth at scale and on budget.
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