If your website isn’t mobile-friendly, it costs much more than you realize!
According to Google Analytics statistics, almost two-thirds of all global online searches come from mobile devices. If your website isn’t mobile-friendly, it means you could potentially be missing out on a lot of traffic, and less traffic means lower search engine rankings and fewer leads.
In the following article, we’ll look at five reasons why you need a mobile-friendly website, including:
Increased User Accessibility
Better SEO Leading to Increased Visibility
Social Media Compatibility
Faster Loading Speeds
Faster Adaption to Mobile Trends
If you’ve seen a drop in website traffic and you’re looking at different ways to improve your search engine ranking, be sure to check out 8 Smart Website Adjustments to Keep Your Business Thriving in Turbulent Times for tips to improving your website and keep your page’s visibility and ranking high.
Five Reasons Why You Need A Mobile-Friendly Website
Did you know that 61% of consumers are more likely to purchase from mobile-friendly sites? Considering that, can you afford not to have a mobile-friendly website?
Your website is your business’s online shop front. It serves as a central hub for your online activities, including your social media and marketing. All your online activity should branch off your website, lead potential customers back to learn more, and ultimately take the next step to buy your product, service, or work with your business.
If you’re still undecided about how much time and money you should be investing in ensuring your website is mobile-friendly, here are five more reasons:
1. Increased User Accessibility
Over 63% of Google searches in the United States happen on mobile devices. If you have a mobile-friendly website, you’re exposing your website to the maximum number of potential users, capturing desktop users as well as mobile and tablet users. Almost 15% of Americans rely solely on their mobile devices for their internet access.
You want all potential visitors to be able to not only find your website but use all the functions on it and interact with it easily. A positive user experience when navigating your website, including on mobile devices, will lead to more time spent on the website and lower bounce rates.
2. Better SEO Leading to Increased Visibility
All search engines, including Google, will prioritize websites that are mobile-friendly over websites that are only designed for desktops. While all websites will appear on mobile searches, how they function can be very different depending on what device you’re viewing them on.
By incorporating a mobile-responsive website design, you can improve your SEO and boost visibility and rankings, allowing you to reach more potential customers. Mobile-friendly website designs load faster, and page load speed is among the top 20 factors Google considers in their search engine rankings for websites and pages.
3. Social Media Compatibility
If you’re spending time and money on social media marketing, and let’s be honest, who isn’t? A mobile-friendly website ties directly into that. Websites that are mobile-friendly have a higher shareability factor for social media platforms, which means that the content you create is more likely to be viewed correctly on social media, have higher interactions, and be shared more.
4. Faster Loading Speeds
Page loading times on your website are crucial. Did you know 83% of online visitors expect websites they visit to load in less than 3 seconds? And that 40% of online users will leave a website and look for another one if the pages take longer than 3 seconds to load?
Slow website loading times mean that your website pages will load slower, and your bounce rate will be significantly higher than people who have optimized their website to provide a mobile-responsive website design.
5. Faster Adaption to Mobile Trends
Mobile technology is constantly improving, based largely on user preferences and behavior. If your website is fully optimized and up to date, it will be perfectly positioned to take advantage of these changes as they happen.
A Mobile-Friendly Website Is Crucial
With more and more potential clients and customers turning to their mobile devices to find business, products, services, and information, having a mobile-friendly website is vital. If you’re unsure how well your website looks and functions on a mobile device, why not spend some time navigating around the website on your phone and see for yourself?
If you need help with your website, including creating a mobile-friendly website, brand, business marketing, or social media, including blogs and articles, to improve your search rankings and website conversion rate, please don’t hesitate to contact us at 6° Media & Marketing.
Our experienced and professional team not only understands the importance of online marketing, but we can help you grow your business organically.
You can contact us directly using the contact form, email us at info@6degrees.media, or even book a complimentary 30-minute phone consultation to discuss your needs.
About 6° Media If you want to create a digital culture for your company that wins over customers' hearts, 6° Media is here to help. Our skilled marketing experts can foster your business's continuous growth at scale and on budget.
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